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Cheers to New Beer-ginnings!

June 30, 2016



"Cheers and Happy New You!"



This was the toast I made to myself this 2016.  I hoisted my beer to the heavens and drank to it.  And it was good beer.  Great beer.  Craft beer.


Why to a "new you"?  Because I made a bold move.  A terrifying one.  Only a decision I would make with the support of my family and friends and because I believe in myself.  I changed my life.  Started over.  Decided to follow my dreams. Basically channeling the Oprah in me.


"The biggest adventure you can take is to live the life of your dreams." - Oprah


In September 2015,I decided my life of stability working a 9 to 5 with full medical and dental coverage and a consistent paycheck was no longer for me.  I needed to do something else. This is a big decision when you live in the San Francisco Bay Area.  The cost of living.  Huh. The cost of not making a living.   So I put on my thinking cap, evaluated my skills and what makes me happy. I dug deep.  I will spare you from the details, but I came out on the other side with this...


Beer tours.  BEER TOURS!


I know tourism and travel.  Beer makes me happy!  BEER TOURS! Duh.


Welcome to Whole Brew World! 


I've spent over 25 years working in hospitality and tourism.  I have worked in hotels, conference services, event management, destination management, travel agencies and concierge services.  But last year I found myself feeling stuck.  Feeling like I wasn't growing anymore.  Honestly kind of bored and not challenged.  I was always working for someone else's dream and not mine.  So I decided I needed to do something for myself.  


So here I am.   It's a new year and a new adventure.


Growing up in San Francisco and the Bay Area I was influenced to love everything about food and beverages.  I love to dine out, cook for myself, friends and family.  I love to mix cocktails and learn about wines. I've always been a beer drinker but in the last couple years I dove into the craft beer scene head first (see what I did there?) and also began homebrewing.  On my weekends my husband and I would go hang out at beer bars and local breweries.



When friends came into town or my friends here at home wanted to do something fun I found myself always taking people to Linden Street, Drake's Brewing, Faction Brewing and others.  I would surprise myself with how much beer knowledge I had.  So I thought why not be legit.  I began studying to become a Cicerone (like a Sommelier but for beer).  I've passed the first level and am studying for the next. 


It just made sense.  I wanted to spend my days sharing my love of craft beer with others.  Why not start a business doing local brewery tours! But wait I also love to travel.  I should do beer trips!  So do both.